Personality Pack is an add-on that comes with a protective case, screen cleaner and a code to customize the home screen with a character your child likes. We got My Little Pony for our daughter but I also saw Barbie, Hello Kitty, Hot Wheels, WWE and Monster High for about $30 (a little less if you buy it as a package with the tablet). The best part is the protective case. Although you can get a protective case elsewhere for less, this is a nice bonus if your child is into one of these themes.
As for games, this is a fully functional Android tablet and you can download thousands of free (and paid) games from Google Play.
you can download any games Google Play has to offer, the app packs are additions for kids, it transforms the tablet to look like Monster High, Hot Wheels, or whatever else they offer, the screen will have the look that you buy and it comes with the protective cover to match as well, it pretty much personalizes the look all the way around, but you can find free app looks in google play for free, just a way for Vivitar to make extra money...
Personality Packs are what transform the tablet into a character tablet. They include a case, a cleaning clothes and an app card which includes great content such as backgrounds, calendar, contact manager and depending on the character additional content! The personality backs are available as a bundle, just search camelio. I bought my children the barbie, WWE and monster high and they are loving it!!!
Also it is possible to download games, included with the tablet is google play the app store.