You have to set the thermostat to a higher temp than the room is and you will feel heat from the vent while it is reaching the temp you set, then it will cut off until your room temp drops again.
There must be something wrong with yours. After setting the temperature to what it is that you want it should blow the warm air right above the glass on the front. Mine gives off great heat and heats my entire studio apartment.
Unit is operable with heat or without heat, the blower will only function with the heat on setting.
Contact for service or questions is
Whalen Furniture, Whalen Customer Service
Monday - Friday, 8:30 am - 4:30 pm (PST)
email is: http://www.whalenstyle.com/pages/Customer%20Care
Ours puts out very nice heat...I would check into this further.
Have you followed all the instructions in your booklet (if you even got a booklet)? Still can"t get the blower to work? My blower works fine when I follow the instructions but then after about 5 minutes it goes into emergency mode and I have to unplug it. I would contact the company.